We find the reason people don't buy from you.
Most Nigerian businesses do not have a visibility problem. They have a conversion problem. People find them, look, and leave. We find exactly where that is happening, we fix it, and then we stay on the account and watch what changes.
Who We Are
A business can do everything right and still not sell
That gap is the whole reason Trovanta exists. Customers cannot find you. Or they find you and do not trust you. Or they trust you and still do not understand what they are buying, or why it costs what it costs. Somewhere between interest and payment, the money stops.
We find that exact point. We build the fix ourselves rather than handing you a report about it. Then we stay on the account long enough to know whether the fix actually worked.
Core Philosophy
Diagnose. Install. Watch.
Most advice stops at the diagnosis. A report tells you what is wrong and leaves you to fix it. We do the whole thing, and then we stay.
Diagnose
We go through your business the way a customer does and find the exact point where interest stops turning into money. Named, specific, and shown to you.
Install
We build the fix. Positioning, the offer, pricing, trust signals, and the whole path from first look to payment. The work itself, not a slide about the work.
Watch
We stay on the account after delivery. What converts, what does not, and what to try next. Most work ends at handover. Ours does not.
What We Do
Five places we look.
These are not five services on a menu. They are the sectors we work in, and the same question gets asked in every one of them: where is this business losing money?
Agriculture
01Farms, produce businesses and agro brands selling well below what their product is actually worth.
- Who the buyer actually is
- Why the price keeps getting pushed down
- Packaging that undersells the product
- Whether anyone can find you at all
- The route from enquiry to order
Trade & Business Development
02Anyone who buys and sells. Traders, vendors, distributors, and the shops that never close the enquiry.
- Where enquiries stop becoming orders
- Whether the offer is understood
- What your price is competing against
- How a stranger decides to trust you
- The path from first message to payment
Branding & Creative Strategy
03Businesses whose identity is quietly costing them customers before a word is read.
- What the brand says before anyone reads
- Whether the positioning is claimed or proven
- The trust signals that are missing
- Consistency everywhere you appear
- Whether the look matches the price
Media & Content Development
04Businesses posting steadily, getting seen, and converting almost none of it.
- Whether the content reaches anyone new
- What the content is actually asking for
- Search terms customers use and you do not
- The gap between a view and a message
- What happens after someone follows
Consulting & Advisory
05Owners who know something is wrong and cannot yet put a name to it.
- The one number that matters most right now
- What the business is guessing about
- Which fix comes first, and why
- What should be stopped entirely
- What to measure over the next ninety days
Future Growth Sectors
The list of sectors will keep growing. The question stays the same in every one of them. If your business is not on this list, ask anyway.
Partner with us→Current Focus Areas
Where our energy is going right now
Trovanta is early and says so. Rather than overstate a track record, here is exactly what we are doing today and what we are still building.
Conversion Diagnostics
Finding the exact point where a business stops turning interest into sales, and fixing it. This is the work Trovanta does today, and everything else is downstream of it.
Search Visibility
Most Nigerian businesses cannot be found by the customers already searching for exactly what they sell. It is usually the cheapest win available, so we look there first.
A Bench of Specialists
Ads, production and execution we do not do in house. We are building a small bench of people we can bring in behind the work, so you deal with one company and not five.
Agriculture
Agro brands and produce businesses selling far below what their product is worth. In preparation, not yet trading.
Our Approach
How we work
Who we serve
Find the leak
We start by finding the leak, not by proposing a plan. You get told where the money stops before anyone talks about scope.
Build the fix
We build the fix ourselves. A diagnosis you have to go and implement alone is just a document.
Bring in who we need
Where the work needs a specialist we do not have, we bring them in behind us. You keep one relationship, and we stay accountable for the result.
Stay and watch
We stay on the account after delivery and watch what the fix actually did. Anyone can hand over files and disappear.
Core Values
What we stand for
We say the real number
We tell you the score even when it is low. A flattering diagnosis is worth nothing to you.
We show the wiring
We explain how the fix works instead of hiding it. You should be able to run it without us.
We say what we do not do
Bookkeeping, sourcing, competitor strategy and running ads are not our work. We will say so, and point you to who does them.
One relationship
Where a specialist is needed we bring them in behind us. You are never handed off to a stranger.
We stay after delivery
The work does not end when the files are sent. We watch the account and come back with what to try next.
We measure it
Before and after. If the fix did not move anything, we are the ones who tell you.
Leadership
The person behind Trovanta
Joshua Michael
Founder & Chief Executive Officer
Joshua Michael founded Trovanta on a simple conviction: African businesses do not lack ideas, they lack structure. He does the diagnostic work himself, and stays on every account after the work is delivered.
"Most businesses here are not short of effort. They are short of structure. Find the place where the money stops, fix that, and everything else gets easier."
The Long-Term Vision
Get in Touch
Let's find out what is costing you sales
If people are finding you and not buying, there is a reason, and the reason is findable. Tell us about your business and we will tell you where we would look first.
Tell us about your businessTrovanta Ltd · Registered with the CAC · Nigeria